Just say no to corporate drone

I don’t often link to other blogs, but I think Cathy Moore has written a very good overview of a common issue: corporate-speak killing readability.

Quick ways to increase your score and sound like a human being

• Say “you” and “we.”
• Cut 98% of adjectives and adverbs.
• Write active sentences that make clear who does what.
• Use strong verbs instead of wimpy “is.”
• Look for tacked-on clauses (”blah blah, which…” “blah blah, because…”). Turn them into standalone sentences.

This is important not just for courses, but for documentation and specifications, too; no one likes to read what Cathy calls “corporate drone.”

Read Cathy’s blog entry “How to get everyone to write like Ernest Hemingway“

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